Ullu — Originals Fix

To fuel this growth, in 2023 Vibhu Agarwal appointed as the CEO of ULLU. Avinash, who has over two decades of leadership experience, was brought in to spearhead the platform's growth and diversification. Vibhu Agarwal continues to head his OTT platforms and his GEC Channel "Atrangii" and is now steering towards exploring new revenue streams in the entertainment industry.

follows the journey of Abdul, a clever and ambitious individual who discovers a loophole in the government's stamp paper distribution system. Starting from humble beginnings, he manipulates the legal and bureaucratic machinery to create a parallel economy of counterfeit documents. The series explores his rise to power, the corrupt officials who aided him, and the eventual crackdown by law enforcement. 3. Character Analysis Abdul (Parag Tyagi):

The platform is known for its prolific output, regularly dropping new episodes and series to keep its subscribers engaged. ULLU Originals

ULLU entered the over-the-top (OTT) media market with a clear, aggressive strategy: offer bold, uninhibited content that traditional Indian television and cinema avoided due to strict censorship laws.

While mainstream OTT platforms chase prestige dramas and family audiences, ULLU has quietly built a empire on the exact opposite: pulpy, provocative, and proudly "guilty pleasure" content. What makes it fascinating isn't the production value — it's the . To fuel this growth, in 2023 Vibhu Agarwal

However, the government ban in July 2025 has thrown these plans into complete uncertainty. The IPO is now in jeopardy, with reports suggesting the company is appealing the ban and seeking clarity on the way forward. The dream of a public listing has been derailed by the same explicit content that made it profitable.

Based on viewer feedback and reviews, these are some of the most notable "Originals": follows the journey of Abdul, a clever and

: One of the platform's breakout hits, often cited for its massive viewership.