Persuasion And Smell Ielts Reading Answers |work| [OFFICIAL]

: The brain bypasses logical centers when handling smell, sending signals straight to areas governing emotion, pulse, and memory.

The sense of smell is one of the most studied human senses.

if the statement agrees with the information persuasion and smell ielts reading answers

The passage discusses concepts you might have personal opinions on (like advertising manipulation). Never use outside knowledge or personal feelings to answer the questions. Base your answers strictly on the text.

A tip offered by property magazines and estate agents to people trying to sell their house is to bake a batch of bread or cakes shortly before a prospective buyer arrives. The smell of freshly-baked produce is said to evoke feelings of comfort and happiness that the purchaser will associate with the house, thus making him or her more likely to buy it. The advice is well known, but is there any truth in it? : The brain bypasses logical centers when handling

"The use of scent in marketing is a growing trend. Research has shown that scent can have a profound impact on consumer behavior, influencing mood, perception, and purchasing decisions. For example, a study found that customers who were exposed to a pleasant scent while shopping were more likely to buy and to return to the store. Another study discovered that the scent of freshly baked bread can increase sales of bread-related products by up to 20%. The power of scent is not limited to physical stores; online retailers are also using scent to create immersive experiences for their customers."

| No. | Statement | Answer | Paragraph / Explanation | |-----|-----------|--------|-------------------------| | 20 | Research has shown that smells associated with cleanliness can make people act in a more friendly and generous way. | | Paragraph 6: "environments were sprayed with scents linked with hygiene, such as citrus, individuals reported a desire to connect with others... more willing to give money to charity" | | 21 | The prefrontal cortex has a stronger effect on people who are more self aware. | NOT GIVEN | Paragraph 7: Mentions prefrontal cortex depends on self-awareness, but makes no comparison about "stronger effect" | | 22 | Smell has been used in some countries' legal systems in order to influence people to tell the truth. | NOT GIVEN | The passage never discusses legal systems or truth-telling in courts | | 23 | Personality and self awareness determine how the prefrontal cortex deals with input. | TRUE | Paragraph 7: "Its effect... is dependent upon each person's character and levels of self-awareness" | | 24 | Human behaviour can be influenced by smell when it is combined with other factors. | TRUE | Paragraph 8: "A persuasive argument or strategy would need to be added in order to influence their choices" | | 25 | The sense of smell is one of the most studied human senses. | NOT GIVEN | No comparison of research volume across senses is provided | | 26 | Smell can change buying decisions in any situation that a customer might be in. | FALSE | Paragraph 9: "the influence is contextual" and "dissipate once the surroundings have changed" | | 27 | The temporary influence of odour may inform the footwear we choose. | TRUE | Paragraph 5: "84% of participants... more likely to buy the running shoes in the room with the scent" | Never use outside knowledge or personal feelings to

The passage explicitly contradicts this absolute claim. Paragraph 9 states: "Odours in certain environments can affect emotions, thoughts and behaviour, but the influence is contextual ; the effects are immediate and dissipate once the surroundings have changed ". The keywords " certain environments" and " contextual " directly oppose "any situation." Additionally, the conclusion notes that smell influences "choice of running shoes" but major purchases require additional persuasion.

He stood up to leave, pushing the door open. The smell of the bakery clung to his coat. He smiled. He might not have mastered the English language yet, but he had just mastered the art of persuasion.

: Property magazines recommend this trick so prospective buyers subconsciously link positive domestic emotions with the physical property, persuading them to buy. IELTS Reading Practice Strategy